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Getting around Keuruu is easy and affordable. Outdoor activities and hiking are particularly important forms of exercise for the people of Keuruu. The ‘Hiking Town’ brand from the tourism strategy, along with the ongoing preparations for the ‘Hiking Area’ project, continue to bring hiking services and infrastructure into the everyday lives of local residents. Other key highlights include the swimming pool and community activities, which encourage a wide range of different groups to be active. Community activities, as a driver of leisure-time physical activity and an enabler of hobbies, represent the promotion and maintenance of well-being at its best.

The mobility plan provides information on structures and background, describes Keuruu’s current situation and the shared vision for the future, as well as the actions required to achieve that vision. However, there are many different ways and actions to achieve this vision and objective, which also stem from sound basic operations. The measures highlighted include feasible development initiatives to achieve the vision:

1) Measures that are considered to be effective.

2) Measures that promote a more systematic approach.

3) Measures to enhance cooperation.


The Physical Activity Programme also serves as a guiding document for the city’s sports services; consequently, it sets out the current state of the city’s sports services organisation and plans for its development. The programme has been drawn up for the period 2025–2028.

View the transport plan for 2025–2028 here

This content has been translated using AI